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Writer's pictureKunle Orankan

Turning "Negative" Feedback into Presentation Gold: A Practical Guide

You know that sinking feeling in your stomach... when you've just received a negative feedback on your presentation. But don't let it get you down! In this article, I'll share a practical guide to help you turn things around.


The Car, the Driver, and the Road: Guide to Understanding Presentations

I like to think of a presentation as a vehicle for transporting information. You, the presenter, are the driver. Your audience is the destination, and the presentation itself is the car. Just like a car needs a well-built engine, sturdy frame, and functional steering to run smoothly, a presentation needs structure, clarity, and purpose.





But even the best-built car won't get far with a bad driver. That's where the art of presentation delivery comes in. Your personality, style, and ability to connect with your audience are what bring the presentation to life.



The Science of Presentations

Every presentation, regardless of its length or topic, follows certain fundamental principles. These are the 'driving rules' of effective communication that we emphasize in our presentation skills training at Presentation School London


  • Structure: A clear opening, a well-developed body, and a strong closing.

  • Purpose: A defined objective and a message that resonates with the audience.

  • Clarity: Concise language, engaging visuals, and a logical flow of ideas.

  • Delivery: Confident vocal delivery, engaging body language, and a connection with the audience.


Feedback related to these elements is often objective and actionable.

For example:

  • "Your opening lacked a clear hook."

  • "The structure felt disjointed."

  • "Your closing didn't summarize the key takeaways."

This type of feedback points to specific areas where you can improve the "mechanics" of your presentation.


The Art of Presentations

Beyond the science, there's an art to presenting. This is where your unique personality and style shine through, something we encourage participants to explore in our public speaking courses at Presentation School London.


Feedback on these aspects can be more subjective and open to interpretation.

For example:

  • "Your delivery felt a bit monotone."



  • "The stories didn't quite resonate with me."

  • "I didn't feel a strong connection with you as a speaker."

This type of feedback is valuable, but it requires a more sensitive approach. It's about understanding different perspectives and refining your "artistic" expression.



A Framework for Handling Negative Feedback

Speaking of feedback, I remember a time when I presented to a large audience. Afterward, a young man approached me, eager to share his thoughts. He'd clearly done his homework, diligently taking notes and analysing my every move.


You know," he began, with a serious expression, "your hand gestures were a bit excessive. And your transitions could have been smoother." Now, I appreciated his enthusiasm and attention to detail. But I couldn't help but chuckle inwardly. This was someone who, by his own admission, was yet to take his presentation baby steps. His presentation experience consisted of practicing in front of his teddy bears on the living room couch up until that time. Meanwhile, I'd been presenting to audiences of hundreds, refining my skills over years of experience.


It's a bit like a novice driver critiquing a Formula One racer's driving technique.

While their feedback might be well-intentioned, it's important to consider the source and their level of expertise.


Of course, we all start somewhere. Even the most experienced presenters (myself included) were once beginners, honing their skills through theoretical knowledge, practice, and feedback. 


Just as a driver needs to understand the rules of the road before getting behind the wheel, presenters need to grasp the foundational principles of effective communication. That's the benefit of a supportive learning environment, where individuals can gain both theoretical knowledge and practical experience.


That's why I founded Presentation School London. I wanted to create a space where individuals could gain the confidence and skills to become exceptional communicators. 

We offer a variety of presentation skills training programs designed to help people at all levels develop their abilities and achieve their goals. These programs provide a safe space to practice, receive constructive feedback, and gain the confidence to excel.


Turning Feedback into Action: A Four-Step Process

Whether the feedback is about the science or the art of your presentation, here's a four-step process to help you navigate it constructively:

  1. Clarify: Ask for specific examples and details to fully understand the feedback. Don't be afraid to ask clarifying questions to get to the heart of the issue.


  2. Objectify: Detach from emotions and view the feedback as data to analyse. As the Stoic philosopher Epictetus said, "It's not things that upset us, but our judgments about things."


  3. Contextualize: Consider the feedback giver's perspective, knowledge base, and potential biases. Remember that everyone has their own unique lens through which they view the world.


  4. Improve: If the feedback is valid, use it to refine your content, delivery, or engagement strategies. As the saying goes, "Feedback is the breakfast of champions."


Embrace Feedback, Embrace Growth

Remember, even the most experienced presenters receive feedback. It's an essential part of the learning process. In fact, research shows that receiving feedback, even if it's negative, can improve performance by up to 30%.

Embrace feedback, learn from it, and keep growing.

As Nelson Mandela wisely said, "The greatest glory in living lies not in never falling, but in rising every time we fall."


Conclusion

By mastering the art and science of handling feedback, you can transform your presentations from good to great. So, the next time you receive criticism, don't let it discourage you. Instead, use it as fuel to ignite your presentation potential!


If you're looking to enhance your presentation skills and learn how to handle feedback effectively, consider exploring other free guides and resources available at Presentation School London. Our presentation training and public speaking courses can provide valuable guidance and support on your journey to communication mastery.


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